Resources  >> Killer Speaker RFP’s

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 17, 2010

Killer Speaker RFP’s

What do buyers look at first when you submit an RFP (request for proposal) to speak at their conference?  The topic.  It doesn’t matter if you are the Pope, if your topic doesn’t fit their agenda your proposal goes into the round file.  Immediately.

Yes, this is basic and yet too many speakers don’t make the cut for this reason.  My theory:  we are blinded by what we offer instead of approaching the conference from a blank slate.  The former approach assumes a fit and spins accordingly; the result is a topic buyers roll their eyes at.  The latter doesn’t assume a good fit and compares the criteria in the RFP with other hot trends.  Combining the two.

Yes, I have more thoughts on this subject.  Click here to see my latest video rant.  Want more?  No problem:  the next Extreme Mini Makeover call on Tuesday will explore how to turn your brilliance into a topic that gets picked every time.  Click here to get more info and to register for the series.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.