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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 31, 2010

Latest Data For Meetings Industry

What I like best about Meeting Professionals International’s (MPI’s) bi-monthly economic report:  the findings are based on the latest data.  And so far, no surprises:  39% say attendance is bigger than last year.  That’s significant — only 10% saw an uptick last April.  The interesting news:  that increased attendance will not result in higher budgets.  Buyers are only going to pay for what they gotta have.

What else to watch out for:  short lead times for more meetings.  Negotiations will continue to run rampant in 2011 and possibly beyond.  My recommendation:  get your fee strategy that you can live with in place now.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.