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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 15, 2015

Latest Media Trends For Thought Leaders

Whether we like it or not, engaging the media is now a must-have for thought leaders. And what these journalists want is a moving target, according to these trend reports.

Media expert (and favorite person) Dan Janal has these spot-on predictions about what reporters need now. Pay attention to what he says about influence: yes, even journalists are being evaluated by page clicks, too. Our help in getting their stories about us out will quickly become an expectation. Your social media influence will become a criteria for journalists looking for sources.

Although Vocus State of the Media report 2014 uses 2013 data, we can still act on the findings. The biggest surprise here: the trust in information coming from social media. Almost half of reporters surveyed rate what they get here between 5-7 on a scale from 1 to 10 (ten being very trustworthy). Translation: we can easily build relationships online with reporters by commenting on their stories, give them relevant information about their beat and go from there. It’s time-consuming and tedious, but not difficult. ┬áPR firms better get more strategic or risk being disrupted.

Click here for Dan’s predictions and Vocus’ research. And make 2015 your best media year yet.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.