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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 21, 2014

Latest Speaker Selection Stats

Speaker selection remains a mystery most of the time. These summer stats from Successful Meetings Magazine regarding how speakers are chosen shine just a little light.  My favorite findings:

  • Yes, the $20k speaker budget still exists for 16% of corporate and 21% of association respondents. Key unanswered question: for one speaker or for all speakers? My educated guess: for no more than two; everyone else speaks for free.
  • Do not ignore the planners: 75% do play a role in selecting keynote speakers. The unanswered question: are they just the keeper of the “database”? Don’t bet on it. These folks may not have the power to say yes, but they definitely have the power to say no.
  • Almost half (48%) find attendee expectations to be very challenging. The unanswered question: what’s the problem? My educated guess: they want a celebrity for free.

 

The bottom line: ┬áthat “R” word (relevant) is still hot this year. Trumps motivational message by double digits. Brand your speaking accordingly.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.