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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 30, 2013

Latest Sponsorship Stats

Heads up:  sponsors are on the hunt.  Over 40% are dropping current partnerships and 75% are considering new deals this year according to IEG’s 2013 Sponsorship Decision-Makers Survey.

Yes, the study focuses on the big deals.  There are plenty of insights for us, though.  Findings we care the most about:

  • PR and ad agencies are used to support sponsoring efforts in over 60% of those surveyed.  At the bottom of the list:  folks who represent the “property” (that’s us).
  • Top objectives are increased brand loyalty and create awareness / visibility.
  • Budgets are decided in the last quarter.

A lot of thought leaders get hefty speaking fees from sponsors, those third-party payers who want us for brand awareness in key markets.  So it behooves us to know what is going on in this segment.  Click here for findings.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.