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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 29, 2013

Latest Sponsorship Trends

Because our speaking/appearance fees are usually paid for by sponsors, it’s important to know what is going on in this space.  To the rescue is industry giant IEG with the 2013 Sponsorship Decision Makers Survey findings.  Most interesting stats:

  • Decision makers are moving out of the house.  Over 60% use advertising or PR agencies to support these partnerships.  Translation:  these agencies are our buyers or at least the first round of consideration.  Proceed accordingly.
  • A vast majority (75%) are considering new sponsorships this year.
  • Increasing brand loyalty and creating awareness are the top goals of sponsors.

Yes, a majority of the budget is for naming rights and sports events, but associations and cause marketing still has a respectable showing.  To read the summary, click here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.