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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 03, 2012

Learning From Oprah

Trouble at OWN networks is creating a lot of naysayers.  Here’s what I’ve learned:

  • Respect the big goal.  Folks are cutting her down for wanting to launch a network of uplifting programming.  Really?  Let’s ask ourselves:   do we want more of Jersey Shore?
  • Going for the big audacious goal isn’t pretty.  It’s not neat and clean.  There are a lot of twists and turns. It’s interesting to see even the big dawgs go through that process.  And if they have to go through it, we do too.
  • The key:  learn your lessons and act on them.  Example: “I’ve learned that you have to build one night at a time.”  And so she is.  What have we learned?  And, more importantly, are we acting on that?

I respect her mission for more uplifting programs.  Whether Oprah makes it or not, she’s still teaching us how to go through the fire.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.