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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 27, 2011

Lessons from LinkedIn

The best thing I’ve learned in social media is how to have a conversation with people I disagree with.  I’m happy to report that I can go to threads and respond without thinking someone is an idiot.  (Well, most of the time.)

That said, I have come to believe that in the spirit of promotion, many of us have become too clever for our own good.  For those of you doing the below, please know that the rest of us know you are just trying to promote yourself at our expense:

  • Asking a provocative question and then pointing to your article:  if you can’t give me insights in your post, I’m not clicking to learn more.
  • Answer a question by saying, “hire me and find out.”  Yes, I have seen several of these.  Some even go the extra mile to say, “I’ve checked your website / video / material.  It’s pretty bad, but I can still help.”  I don’t even bother responding to these posts.
  • Use the same answer for every question.  One person was passionate about presentation skills.  So guess how he answered every question?  With generic platitudes about the importance of these skills.  Poor man didn’t realize that if he had just given some specific ideas, folks would’ve seen him as a resource.

It’s tempting to justify all the time we spend on these discussions with slick tricks to promote our blogs and offers.  My vote:  don’t do it.  Instead, if we focus on posting specifics with insights, both the participants and the lurkers will reach out.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.