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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 16, 2011

Lessons From The Underdog

I’m not a sports fan. But I couldn’t resist getting caught up with the Mavs-Heat showdown this past weekend.  Here are the two lessons we experts can take away from their experience:

  • Strategy trumps tools:  Yep, the holy trinity in Miami looked formidable.  What knocked them down:  a better strategy.  Too much dependence on tools and talent can foreshadow the less-sexy but more important strategy.
  • View on the ground trumps 30,000 feet:  the best thing Coach Carlisle did was trust his players to do the right thing at the right moment. They saw the opportunities first and once you know the strategy, that’s where implementation belongs.  The higher you go, the more biased your implementation can be skewed towards certain tools. (Example:  books.)
  • And finally…hype is hypnotic.  You can’t let the media accolades or criticisms effect you.  Keep your head down and play your game.

When the underdogs win, we can all learn.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.