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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 20, 2010

Let’s Get Out There

Greetings from the NSA Convention in Orlando, Florida.  First thing I learned here:  humidity matters.  I have come to appreciate the “dry heat” of Arizona.

I’m hearing one question over and over again:  How do I “get out there?”  Folks assume that if they “just get in front of the right people,” they are golden.  The good news:  there are so many opportunities to distribute your brilliance.  The interesting news:  these opportunities have created a lot of white noise.  Getting in front of people is not the challenge; getting them to pay attention to you is the real first step.  The more crowded the market, the harder it is to get that attention.

Throwing spaghetti at the wall no longer works.  We have to go an inch wide and a mile deep, not a mile wide and an inch deep.  We have to get strategic about what we know, not just tell it.  How to create that kind of publicity?  Check out the next Extreme Mini Makeovers call next Tuesday, July 27th and leave with a blueprint on what to do next.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.