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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 11, 2013

Look For Disruption

The best place to get advanced heads up on what’s next?  Check out a system that is failing and everyone knows it.  Inside that failure is:  1) the realization that the status quo isn’t working; and, 2) the open space that makes room for the never-done-before.

A great example is this Fast Company article on disruptive trends in education.  We’ve all heard about the skills gap, and how our current K-12 education system isn’t preparing our kids for today’s workforce.  This article reports some really innovative solutions out there.

Now take this article and substitute “K-12” with “adult learning” and you will see what I believe could be next in corporate training.  Think about it:  could “optimized learning” work in our environment?  A version of it could.

Being cutting-edge isn’t always about doing something never done before.  Innovation can take the seeds planted somewhere else and transplant them into a new environment.  And isn’t that the role of thought leaders…to be just a few steps ahead of the rest of us?

Happy planting!


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.