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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 14, 2012

Love (Or Leave?) Your Community

We all have fans — folks who just love our work.  We all have places we hang around for years because that’s where we started.  We’ve met our BFFs (business friends forever) there.  As you grow your business though, things change.  Question:  how do you love your community when you’ve outgrown the group?  Do you stay involved or do you leave with fond memories?

Places where I used to market no longer work as I raised my fees over the years.  So, when I’m asked to speak or volunteer, I have a different benchmark.  If I have the time to give, I do it.  But I don’t file my involvement under marketing.  Why?  Because I don’t want to fool myself into thinking, “Hey, I’m marketing — I’ve got three speeches this month.”  Because if I think that, I’ll slack off on marketing to groups who are willing to pay my fees.

When I was young and silly, I used to love ’em and leave them.  Not anymore.  Now I stick around and change my mental agenda.  Because everyone needs a place like ‘Cheers’ in their life.  Happy Valentine’s Day everyone!


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.