Resources  >> Luxury incentives are gone

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 19, 2009

Luxury incentives are gone

The MeetingsNet magazine study released last month stated the obvious: those pure “incentive” events of luxury without education are gone for now. But fear not. While high-fee speakers were jettisoned with the champagne and caviar, there are opportunities in the details for experts with hard-core educational material. According to the study, over a third of the canceled junkets became educational conferences. Because of cutbacks in training, they will have to use outsiders for at least some of the content. Consultants and coaches with established relationships, along with outside trainers, have the inside track here.

Another key finding from this survey: 43% of incentive buyers are “uncertain” about cancelations. this wait-and-see attitude is just that — not gloom and doom, but not a bed of roses either. Experts with eggs in a variety of revenue baskets will be just fine in this roller coaster market. Do you have enough revenue streams for a variety of yeses? My newest creation My TurboCharged Business Model Toolkit has a process to determine the best revenue streams for you and how they can cross-promote with each other. Check it out!


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.