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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 06, 2015

Major Disruption in Consulting Industry

Heads up: the consulting biz is about to get crazier than it is already. Phoenix commercial real estate advisor and maverick Jonathan Keyser is moving beyond giving free consulting advice with his new division.

How it works: he gives recommendations for free and the clients only pay if they implement his advice. The plan he gives is still free and not added to the project; he gets paid to manage and track the solutions. And the profit he makes on the products he uses will be disclosed to the clients. Mr. Keyser is starting with human capital consulting but won’t stop there. Plans include other areas such as strategic operations and innovation.

Don’t underestimate this guy. The Phoenix Business Journal reports that he has six engagements already (and he hasn’t even launched yet). Plans to hire at least five consultants by the end of this year. If he’s successful, watch the copycats multiply like baby rabbits.

My take: consultants with slow biz will jump with him first. He’ll compete head-to-head with the bigger firms, who will adopt his approach when they lose a few clients. The smaller firms with strong brands will feel the pinch but can adjust. The key here will be to show how your advice is just as impartial yet better than the free offer.

Generic advice has just become obsolete. Let the games begin.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.