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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 20, 2010

Major Recovery Here For 2010

Another area of rapid recovery this year:  sponsorships in general.  Industry giant EIG reports that Corporate America continues to be on the prowl for new deals this year.  Other interesting stats:

  • 66% report looking for new deals — slightly more than 2009’s uptick of 60%
  • Budget cuts are still around, but not as much:  31% say they will cut sponsorship spending this year; yes, this is good news as 51% decreased spending last year.  About half report the same budget for 2010.
  • 41% spend NOTHING to evaluate prospective partnerships.  Translation:  decisions are very subjective and “fit” is open to interpretation.
  • Speaking of fit, co-branding new products shot up in popularity this year.  For us content producing machines, this means joining forces with associations and other industry groups is a no-brainer.

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.