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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 19, 2010

Make the most of your track record

Finishing up my analysis on elevator speeches for the upcoming Extreme Mini Makeovers and here’s the biggest aha:  people assume that if you have done something more than once, you can do it again.  For them.  The “gotta have” folks use this assumption to their advantage.

The most intriguing introductions focus on one thing — one specific claim — that opens the door for more conversation.  The more specific, the better.

Example:  a process consultant could say something like, “I’m Billy Bob Jones, and I develop processes that save XXX companies an average of a bazillion dollars.”

Has Billy Bob done other things?  Of course.  But he focused on the one thing that would get the most attention.  And that’s the second secret:  you can have more than one way to introduce yourself.  Elevator pitches are like domain names:  you can have as many as you want.

Can’t wait to unveil more specifics to creating these powerful statements.  If you want to join in the fun, it’s not too late to sign up.  Click here to get more info and to register.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.