Resources  >> Make Your Point In Ten Seconds

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 13, 2010

Make Your Point In Ten Seconds

We all ramble.  Why?  Too much information and not a good way to decide what is the most important.  The catch:  what we think is important and what the buyers want to know first are usually two different things.  It’s easy to get too emotionally involved in our “babies.”  I call this “strategic use of details.”  Here’s my latest video rant on this mistake and how to create those killer sound bites.

Want more?  Sure you do.  It’s not too late to register for the Extreme Mini Makeover series.  All the calls are recorded, so it’s easy to catch up.  This is a no-hassle way to eat the huge branding elephant one bite at a time.  Take advantage of this step-by-step approach by clicking here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.