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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 16, 2015

Make Your Thought Leadership Practical

Confession: ¬†Google analytics makes me crazy. I don’t understand half the stats. The question that always pops into my head: as compared to what?

Example: bounce rates. I see the percentages and have no idea how they compare to industry standard. Without that knowledge, how am I supposed to know if this is a problem worth fixing?

Enter this infographic from KISSmetrics. They show — you guessed it — the industry standards for bounce rates. Now I know if I need to leap into action. And what I need to look at to fix the problem.

Great example of a handy, practical tool. Ask yourself: how many of those do you put out there for your community? The more you help, the more gratitude you get back.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.