About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | October 08, 2013
Making Stuff Up
File this under too much information about me: a health challenge last month required me to be slid head first into a very narrow tube (aka an MRI machine). The problem: I am extremely claustrophobic around my head. This is NOT good news.
So I bargained, I pleaded, and when all else failed, I reverted to hysterically crying like a toddler who has been told “no”. (I am not proud of that performance.) The doc took one look at me and calmly said, “OK, we are giving you valium. And if that doesn’t work, we will sedate you. But you are getting an MRI.” I do love blunt people.
Three days later, I was in the tube. The doc made sure it was the largest MRI machine in the Phoenix area. It was built for folks up to 550 lbs, so I had plenty of room after all. I didn’t freak out; the pictures were perfect. Whew!!
What I learned: it wasn’t the experience that I was the most afraid of. It was the stories I made up about the experience before it happened. Stories that weren’t even close to reality. Stories based on fear, not facts. And my brain reacted as if the story was real.
How many times do we make up stories about something that hasn’t happened yet? How many times do we let those stories drive our reactions? This is a habit I’m going to break.