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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 26, 2010

Medical societies and the Feds

Here we go again…Congress is asking 33 top medical societies for a list of funding sources going back to 2006.  What are they looking for?  Ties to the pharma and medical equipment industries.  “Transparency” is the reason cited.

My prediction:  look for a chilling effect.  Pharma funding is big here and the last thing they want is an “AIG” incident.  There’s no evidence that conference content is bought and paid for — and that doesn’t matter.  Watch for even more scrutiny on the horizon.  The antidote:  independent content from folks like us.  Look for topics on soft skills and running a better practice.  It won’t completely replace clinical education — just a safe alternative.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.