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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 22, 2011

Meeting Apps

Another train leaving the station:  apps for specific meetings.  Conference planners are getting deluged with requests for these, so watch apps explode on the scene.  Why do you care?  This will be a game-changer for speakers on the convention circuit.  Here’s what apps mean to us:

  • Instant attendee feedback on your presentation.  Planners hope for higher response rates and specificity in attendee comments.
  • Instant buzz for your presentation.  Apps will aggregate social networking tools, spreading the word fast on your presentation.  This is a double-edged sword.  Bring your “A” game and be prepared for quick responses.
  • Longer lead times.  Approval from Apple can take up to three weeks; current thinking is to create and launch the app at least three months in advance.  Prediction:  this will force speaker selection decisions to be made far in advance, as planners will use programming to promote the event.  This is good news for those of us who customize our talks.

Our next best step:  start strategizing now about how you are going to participate with apps — what info can you contribute and how you will immediately respond to the inquiries and buzz.  Build a timeline and tactics to promote your presentation and add value via apps.  Experts predict apps will be standard within a year or so.  Don’t wait on this one…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.