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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 16, 2013

Meeting Attendee Surveys

After the applause, the next best thing thought leaders get after the speech is the attendee evaluation forms.  Last month’s issue of Meetings and Conventions Magazine had an interesting survey on those smile sheets.

Most findings are in the “duh” category:  80% are conducted right after the meeting, 85% ask about specific speakers and sessions.  What pinged my radar:  only 60% share those findings with the C-suite.  And only 75% address the relevance of the content to attendees’ professional goals.

Granted, these findings are skewed to conferences and conventions.  But really…how are meetings and events supposed to be taken seriously if folks focus on logistics such as meals, transportation and hotels?

My take:  don’t wait for those survey findings to reach the right people.  If you hit a home run at the industry convention, tell the execs in that industry.  Use those findings as a way of introduction.  Because the association folks are  not distributing that information for you.  Just sayin’…

[NOTE:  a link to the survey was not available at press time.]


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.