Resources  >> Meeting Overhauls Are Coming

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 19, 2012

Meeting Overhauls Are Coming

Like everything else, the structure of meetings and conferences is being overhauled.  And that’s a good thing.  In the good old days, structure stayed the same, then content was plugged in.  What’s happening now and in the future:  the structure will be designed around learning and experience.  The buzzword you’ll hear more of:  meeting architecture.

Yes, the economy is driving these shifts.  But so is a belief we all need to be aware of:  buyers believe that everything they need to know is online.  Yep, our content isn’t ours anymore.  It’s out there and anyone can take it.  So the emphasis is now on interaction and learning.  And we’re not talking about using Twitter and text to ask questions.  Think:  30-minute presentations followed by 30-minute breaks.

This provocative article in Meetings and Conventions explores a variety of opinions.  For those who speak at conferences and conventions, we need to be ready for any format.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.