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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 09, 2010

Meeting trends speakers care about

Theme for experts who speak:  be a bargain.  That’s what buyers are looking for now according to Meeting Professional International’s FutureWatch 2010.  Top three concerns:  budget cuts, doing more with less, and not having enough staff.  Basically saying the same thing in three different ways:  no money or time for frills.  Get ready for intense negotiations on speaker fees.  Your antidote:  have no less than five things you are giving away — for free — for every paid speech.

Yes, there is good news:  overall, respondents expect a 2.8 percent increase in meetings this year — especially the corporate market, where planners project a 3.6 percent increase.  Click here for a free summary of FutureWatch 2010.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.