Resources  >> Meetings & Conferences: 2 Ways to Add Value to Speaking Opportunities

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 06, 2016

Meetings & Conferences: 2 Ways to Add Value to Speaking Opportunities

2 Ways to Add Value to Speaking Opportunities

Given that many high-fee thought leaders get hefty speaking fees from sponsors, it behooves us to stay on top of how events partner with prominent vendors. This Meetings and Conventions article has a cool list of ideas I haven’t thought of before. My favorites for thought leaders who speak at events:

• Free hands-on attention. Can thought leaders set up an apple-like “genius bar” to provide help and advice on what they just talked about? Sure you can. Just let the sponsor know you’re available and brainstorm formats.


Listen: Vickie’s insider view on how to leverage partnerships with event sponsors


• Insider access. Every event has a free night. Instead of the normal hospitality suite, how about you and the sponsor hit the road for a field trip? Get out of the hotel and do something that relates back to your message. Be the tour guide, so attendees get a deeper dive.

Note the underlying theme on all of the recommendations: access and interaction. The more attention attendees get, the better the experience. And you just showed your sponsor you’re willing to partner with them so they get full value.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.