Resources  >> Meetings Continue to Increase

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 17, 2011

Meetings Continue to Increase

The bimonthly Business Barometer for December 2010 from Meeting Professionals International shows a continued trend of good news.  Hiring full-time folks is up for 23 percent of the more than 300 senior meeting professionals surveyed with 28 percent hiring more contractors (like us!).

Other findings you care about are on the meeting side.  Compared with a year ago, 51 percent are seeing the greatest increase in domestic corporate meetings, with 22 percent reporting more association events.

The dark cloud here is still the budget.  Yes, resources have grown one percent compared to October.  But again, I don’t think any upswing means the return of high speaking fees for those experts who cut their fees (some as much as two thirds) during the downturn.  Watch for more opportunities to get out there and figure out how to leverage the opportunity.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.