Resources  >> Meetings industry fights the feds

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 17, 2009

Meetings industry fights the feds

Meetings industry is fighting back on the recent U.S. Treasury’s announcement calling for strict business travel policies for executives. Seven industry groups have produced guidelines that increase accountability but also protect the $740 billion travel industry as a whole. Proposal includes a 15 precent cap of sales/marketing budgets go to meetings, events and incentive travel and limiting executive attendance to less than 10 percent. Why speakers care? Any conference costing more than $750,000 requires a written report on the purpose and plan for a positive return-on-investment.

This self-policing is a pre-emptive strike to Congress’s tinkering with travel. A great example of how the perception problem is bigger than the budget cuts. Moral of the story: help with the ROI and you’re golden…

My question to you: what pre-emptive strike are you taking? How are the buyers responding?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.