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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 29, 2017

Memorial Day: Sacrifice redefined

Memorial Day: Sacrifice redefined

Today, we here in the U.S. celebrate Memorial Day to remember the ultimate sacrifice our military folks make. I found this post I wrote a while back. It’s as relevant today as when I wrote it.

We business owners sacrifice a lot. We work holidays and weekends, mess up family obligations, and sometimes let our business run our life. But what we give up is no comparison to those who lay down their life for the ideals of freedom and liberty to live as we choose. Those folks dodge bullets as an everyday event so I can sit comfortably in my bat cave and think creative thoughts.

The words “thank you for your service” sound very inadequate right now. But that’s all I know to say to every service member I meet (most of the time in airports)—along with a silent prayer for their safe return home.

Let’s carry this spirit of appreciation all year long. If anyone deserves it, it’s our service men and women. Happy Memorial Day; our thoughts (and prayers) are with you.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.