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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 26, 2012

Mixed Bag For Speaking

Want to use public speaking to get more clients?  Good news:  you will have more opportunities this year, according to the latest study out by American Express Meetings and Events Global Meetings forecast.

Interesting news:  companies are more focused on “value” (translation: cost cutting).  Another bummer:  attendance is expected to decline.  Meetings will also be shorter.

Prediction:  there will be a rush for low-cost speakers, using smaller groups as an excuse not to pay more.  My advice:  choose your opportunities wisely.

Other cool findings are in the report.  Click here for the highlights from Meetings and Conventions magazine.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.