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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 15, 2009

Mixed blessings from MPI

After using MPI’s Business Barometer as an example of cool findings in my last post, I thought it fitting to drill down.  Really a mix of good news and bad news:

  • Strongest meeting segment in U.S. associations, followed by U.S. corporations.
  • Yes, the criticism of meetings has gone away, but watch what happens when one of the big banks (or Goldman Sachs) parties like it’s 1999.
  • Two-thirds of those surveyed said that attendance is down; about 60% say their spending for meetings is down.

Bottom line:  guarded optimism will ring in 2010.  Prepare to compete for more picky buyers.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.