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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 02, 2010

More News On Incentive Meetings

Last week I explored major changes ahead for the incentive industry.  Here’s another study to back that up:  The Incentive Research Foundation’s newest Pulse Survey.  Key finding:  although positive vibes are on the rise, the budgets aren’t.  Reason:  buyers still feel stung by the “extravagant” label.  Therefore, this will continue to be bad news for any speaker in the general motivation market (i.e., the sports figures, those with compelling stories) who don’t have a heavy dose of substance.

Another thing to watch out for:  this study reports that almost half of the respondents believe their involvement in incentives will decline as more procurement departments take over.  Prediction:  buyers for agenda and speakers will move up the food chain.  No one wants to be blamed for a low-fee speaker who bombed.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.