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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 12, 2009

Need leads?

Another great call on Tuesday about generating leads.  The big takeaway:  the issue is not lack of opportunities.  There are plenty of places to “get out there.”  Lead generating is about how to take advantage of what you are already doing.  How to convert your efforts into leads of qualified buyers.

And the big secret that no one talks about:  converting publicity and other outreach efforts has a lot of moving parts.  So when the campaign goes south, there can be many reasons why.  I untangled this web on the call.  Click here to get the mp3 file — only $59.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.