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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 15, 2009

New definition of a cool speaker

My favorite part about the Here’s the Deal call this last Tuesday:  how community is driving the new definition of “cool speaker.”  Yes, association buyers still want our community to promote attendance.  What’s happening now:  speakers are being judged by how fast they light up the Tweet Deck.  Example:  one of the Video Marketing Expo’s speakers got so much buzz via Twitter that they immediately rehired the guru for a second session — for the same meeting.  Now that’s spin-off business.

I reverse engineered this dynamic on the call — one of my favorite things to do.  Also dissected another way to use community in real time during the event.  Here’s the link to get the MP3 file:  http://www.sullivanspeaker.com/HTDcommunity.htm


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.