Resources  >> New Economy, New Customers and New Good News for Experts

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 29, 2009

New Economy, New Customers and New Good News for Experts

As if the gloomy economy isn’t enough change, a new customer mindset is the second of a one-two punch for Corporate America. Are they still spending money? Yep, especially later this year. But what they are spending on will outlast the current economic turmoil.

Consumers are still demanding and what they want most: time with a perfect fit. Convenience, customized solutions, and service that goes beyond business hours. The winners here: technology experts who help organizations adapt to 24/7 service models and customized delivery. Marketing experts who tie good causes to new market strategies. And diversity folks specializing in reaching ethnic markets such as Hispanic buyers.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.