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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 28, 2011

New Meeting Trends

For those of us who speak, are you getting a lot of last-minute calls?  The average booking window is now a short 36 days according to a recent study by hospitality start up Zentila.  Here’s another shocker:  a “short-term” meeting is now just 13 days from inquiry to hotel contract.

What does that mean for us?  Most buyers won’t look at speakers until the hotel is booked, so fasten your seatbelt for a volatile, last-minute calendar.  Bottom line:  this is the new normal for now.  And yes, these folks still want you to customize your content.  Sigh…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.