Resources  >> New Opportunities in Ivory Towers

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 25, 2010

New Opportunities in Ivory Towers

Thanks to budget cuts at univerisities, Corporate America is expanding their marketing machines to academia.  Insiders are seeing more marketing events and sponsorship deals outside the athletic department and predict more to come.

This is good news for us, especially for experts prominent with students, or who have great content in areas such as financial literacy and careers.  Watch for an influx of cash for current student programs as well as sponsored lecture series to pop up.

Great place to start:  programs within the professional schools.  Look for introductions via the alumni associations.  To make the short list, outline what you will do to draw a crowd and increase brand awareness.  Happy hunting…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.