Resources  >> New Report About Meeting Attendees

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 18, 2011

New Report About Meeting Attendees

Do you think virtual attendees — those who attend conferences from the comfort of their cubicle — multi-task more than the audience you speak to right in front of you?  Nope — everyone (over 80%) is checking their email during your presentation, according to this fascinating study about meeting attendees both virtually and face-to-face.

Conducted in May by PCMA (Professional Conference Management Association), so this data is pretty fresh.  Most interesting finding:  the different motivations between virtual and physical attendees.  The former signs on for the value of the content (97%) and ease of use (90%).  The latter gets on a plane to meet with the speakers and colleagues (68%) and to meet more customers and prospects (56%).  And everyone (over 80%) seems very comfortable networking with strangers both online and off.  (Thank you, social media!)

Pay attention to this finding:  content marketing and distribution needs are not being met.  Distribution on all devices — yes, that means smart phones — is now expected.  Getting information before, during, and after the event is important to both types of attendees.  Content is still king; the demands for searchability and availability are a given.  And we’re not just talking white papers either.  Videos and other interactive formats make a difference.

As experts who speak, we always want to know more about our audiences.  This report is a treasure trove of cool information.  Click here to get the report (sign in is required).


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.