Resources  >> New Sponsorship Opportunities

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 11, 2011

New Sponsorship Opportunities

In this jumpstart to next year’s elections, we hear a lot of bad stuff about ObamaCare. Here’s a silver lining:  drug store chains are getting into the health insurance business.

That’s right, Walgreens plans to sell health insurance products later this year.  Why do you care?  Because they are using sponsorship deals to promote their health and wellness positioning.

This industry leader is looking for both local and national opportunities, as new deals range from national sports teams to community events.  Idea:  any expert in this area with strong ties to their community (or a broad-based national brand) has a shot getting their speaking fee paid to those public health events.

Moral of the case study:  organizations use sponsorships to introduce new products to their customers.  Help them and you can get your share of the ever-growing sponsorship pie.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.