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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 02, 2009

New training trend?

This hasn’t reached critical mass but could next year:  “informal” training — that is training based on social networking, and, yes, even Twitter — is gaining some traction.

Key vendors look to roll out new options in 2010 and some larger companies will bite to reach Gen Y’ers.  Worst case scenario:  look for an overhaul in classroom training, which will focus on more dynamic interactions.  Prediction:  this will happen regardless of the rise or fall of informal training.  Again, it’s a generational thing.

Your next step:  get ahead of the curve and adjust your courses now.  When the big guys come out with social media options, you can capture the unsure buyers who want the best of both worlds.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.