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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 13, 2009

New trend in market research

Interesting development for figuring out what buyers want.  Instead of focus groups – or asking our friends and clients – new science out there checks the chatter in all those social media outlets.  Giants Google, Facebook, and Nielsen are studying, decoding, and monitoring language and chatter on the Web to get a heads-up on trends and latest opinions.  (Yep, Big Brother is alive and well.)

Yahoo researcher and Sentiment Analysis pioneer Bo Pang is on the front lines and looks for polarity (positive/negative feelings); intensity; and subjectivity.  Those benchmarks work for me…

Why do you care?  Because when you know what’s being said by you, you can create a community based on those feelings.  I’m drilling down on the strategic use of communities in my upcoming Here’s The Deal call on October 13th.  Here’s the link if you want to join the fun.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.