Resources  >> New trend in marketing meetings

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 28, 2009

New trend in marketing meetings

Have marketing meetings been cut? Yep, but they are still the best game in town. EventView 2009 is out last month with fresh data as recent as February (and for research, that’s fast). What trend experts should care about most: the shift from event marketing to experience marketing.

What does this mean? Watch for storytelling experts to be golden, as buyers here shift from messages to stories that create engagement and follow through. The thinking: in this economy, buyers shift to what gets the most immediate result. Which in this case is “engagement and follow through.”

Want to know more about this pivotal research? Check out the key facts here: http://tinyurl.com/ce3rql


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.