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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 11, 2010

New Trends In Leadership

What’s on the radar of major global players?  Creative leadership according to IBM’s Working Beyond Borders, a study of global HR folks.  Over 700 chief HR individuals from 61 countries participated.  Here’s what they see:

  • The need to balance strategies that drive growth with sustained efficiency.  In other words, growth at any price is no growth at all.
  • The next big challenge:  responding to market opportunities with speed and flexibility.  This can be achieved by mining the “collective intelligence” of the workforce.
  • Conventional wisdom predicted workforce movement away from “mature markets” such as the U.S. to take advantage of emerging countries.  Now growth is moving both ways, with many predicting increased hiring in the U.S.

Bottom line:  the C-suite knows that how we work will undergo massive change.  They know what has to happen; they don’t know how to make it happen.  And better yet:  these buyers know that past attempts have been unsuccessful.

This is good news for a wide variety of experts, from work culture types to right-brained process consultants.  Click here to read the entire study.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.