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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 24, 2009

“Nice to Have” Topics Revealed

No, it’s not your imagination. Corporate America has but back on training. Key question: what topics are considered “nice to have” and therefore being cut?

Workplace Options sheds some light on that question. Their recent poll shows only 39% of employers make time management, communications and leadership training available, and 32% offer personal growth topics, such as wellness, stress, and financial management. That’s an 18% drop for work-related skills training and a 15 percent drop on personal growth from the results in November last year.

Folks still need this information, so look for associations to pick up the slack. It won’t be in classroom format though. Webinars and other online formats will dominate these topics well into 2010. If you haven’t jumped on this bandwagon yet, now might be a good time.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.