Resources  >> Nightmare or paradigm shift?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 18, 2009

Nightmare or paradigm shift?

Heads up: There’s a trend emerging that can either be your worst nightmare or an opportunity for paradigm shift. I’m calling it the “free for all” syndrome and you better pay attention to it. Trust me, this is not going away when the economy rebounds.

As experts, we all know that giving away free content is just good business. And most of us noticed that the bar keeps rising. What’s happening now: the market now demands free stuff. As in, stuff that is usually purchased, not any of that pep talk with a pitch programs that are bandied about. Don’t give it up and you’ll either be ignored or bashed.

Think I’m joking? Exhibit A: Meeting Professionals International (MPI) got major grief for having the audacity to charge for virtual attendance to their World Education Congress 2009. There was a very loud contingent who felt that all that content — videos of all the presentations, handouts, all of it — should be free. These folks raised enough Cain that MPI actually had to go on the defensive on this. Can you imagine — demanding that you get for free what the attendees paid to get? Wow.

So here’s how I’m jumping on the bandwagon. Last month, I dd a Here’s the Deal call on writing that best-selling book. Folks loved it. Click here to get a free eight-minute preview where I give my best four book angles that will launch your brand. Yep, that’s right. It’s free. Just download and enjoy.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.