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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 31, 2009

Nooks and crannies for experts

No big surprises from the 2009 Meetings Market Trend Survey from Meetings Media. Everyone is predicting budget and attendance cuts. (Really?) Meetings will shrink and more sessions per day will expand. Corporate buyers are cancelling meetings and associations are asking speakers to reduce – even waive – their fees.

So here’s the good news. There are plenty of nooks and crannies out there for experts with strong content. And what kind of material are buyers looking for now? A “here’s what we do now” perspective mingled with specific hard core how-to’s. Stuff they can’t get on the Internet.

My question to you: how have you changed your content this year? Are buyers asking for a different message?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.