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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 03, 2009

Not the time to make this mistake

In this “who moved my cheese” economy, finding buyers who are willing to invest has become priority one.  That’s why I am shocked when turbo charge client Amy Showalter reached out to National Speaker Association members regarding their availability and fees for her Innovate to Motivate Conference coming up in February.  What she heard from these self-decribed professional speakers:  eight days of radio silence.

Don’t call her now — the slots are taken.  Here’s my guess on what happened:  these folks didn’t realize she was a qualified buyer.  That’s why I’m drilling down on how to separate the serious buyers from the fishing expeditions at the next Here’s the Deal call on Tuesday, November 10th.  Click here to join me.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.