About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | June 04, 2009
One recession doesn’t fit all
Are corporate training budgets being cut along with everything else? Maybe, maybe not. There are organizations that still invest, according to Inscape Publishing’s workplace survey of almost 7500 learners. Most interesting finding: only 26 percent said their organization appeared to cut training because of the economy. Better news: 86 percent believed additional training is available if they asked for it. The best news: Over 75 percent report that not only are they pursuing ways to develop skills on their own, but they would spend personal, unpaid time in training courses. Wow.
Story behind the stats: this is further proof that one recession doesn’t fit all. Now is the time to devote precious marketing resources on companies buying now, not waiting for the economy to pick up. My vote: spend as much time finding new and viable prospects as selling to those who know you but have no budget.
And for those of you who like primary research, here’s the URL to additional findings: http://tinyurl.com/qyp6uc.