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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 24, 2014

Online Marketing, Decoded

Many thought leaders are going online to promote their brilliance. And many of us are smart enough to know we can’t handle all that entails alone. ┬áIt’s important that we find our best vendor so we don’t get ripped off and start over again.

This handy article on types of online marketers can help. Roarlocal does a good job calling the game here, outlining online marketers by their approach. Good to know which one we need based on our own market strategy. Check it out and see where you fall. My favorite is the comparison between the sprinter and the marathon. And the one-hit wonder…yep, I think I hired them years ago.

[Note: until this article, I had never heard of Roarlocal. I have no idea how good–or bad–they are. Decide for yourself.]

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.