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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 03, 2009

Opportunities in odd places

You’ve heard of the old saying that for every door that closes, a window opens. A great example: many growth experts have worked in the church market, where visionary pastors dreamed of mega churches. Now that the economy has put the kibosh on big buildings, watch for growth in multiple locations. And that’s good news for technology experts.

How? Videoconferencing, scheduling events online, web-based church materials, even social networking. My prediction: interactive online learning (i.e., games) that applies biblical approaches to every day situations is right around the corner. Another hot area: background checks for volunteers. Security experts, start your engines…

My question: how are you using all these changes to find new markets? I’ll drill down on those hidden holes in the market in the upcoming Here’s the Deal call on recession-proof niches on March 10th. Click here for more info and registration.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.