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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 18, 2010

Own What You Sell

Watching with bemusement on who is selling what these days.  While I am a fan of expanding our repertoire, many folks are wildly exaggerating their expertise in areas that frankly, they have no business being in.  Just because branding and social media are big trends now doesn’t mean everyone should offer that service.  These poseurs are creating a class of walking wounded and more repair jobs than I care to take on.

The recovering economy has brought out the dabblers in many of us.  Result:  a new era of buyer beware.  If you’re in the market of getting help on the next big thing, go beyond the “here’s what you get” claims and ask this question:  How long have you given this advice and what is your track record in this area?  (Some folks are using their testimonials in one area to infer a good track record in their new area.  Not cool.)  Success in one area doesn’t demonstrate success in another.  Let’s be careful out there…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.